A salon with heart, distinguishing ourselves from the competition and positioning our business as a salon with care. Passion for the hair industry and generosity in educating our clientele. To offer expert hairdressing from highly skilled stylists in a relaxed and friendly environment. To create easy-maintenance styles and up-to-the-minute colouring techniques to suit the individual and their lifestyle, whilst advising on easy-maintenance between salon visits. One of the first New York inspired concept LOFT hair salon in central, Klang Valley partnering with NYCs professional haircare brand, namely REDKEN 5th AVENUE NYC. We have 2 teams to cater for color and cutting service because we believe in providing the best cut and color result. We use 100% Redken 5th Avenue NYC hair care and styling products who believe in Protein base for healthier hair. Our strength is specializing in haircuts, professional hair color and highly recommended chemistry protein base treatment to our clients. We also have professional hair colorist that is certified by Redken 5th Ave NYC trained to handle all color works and challenges.